Frequently Asked Questions

The build itself is 96 hours, end to end. The clock starts the moment you hand off all branding, copy, and collateral, not when you book the call and not when you sign the contract. From handoff to launch is four days. Most clients spend a few additional days on discovery and sign-off before the clock starts.

Once all agreed upon assets are in my hands: brand assets, copy, imagery, and any account access we agreed on. Until the handoff is complete, the clock stays at zero. This protects your timeline and mine.

That's fine, within reason. We agree on an asset handoff date together, and your slot is reserved for it. The 96-hour clock starts when your materials arrive. If materials are significantly delayed past our agreed date, your project may be rescheduled around other commitments, and deposit terms are covered in your contract. The smoother the handoff, the smoother the build.

The 96-hour commitment depends on timely response, which is why your review response is a scheduled deliverable on the timeline. The faster your notes come back, the more polish before launch. Delays beyond the deliverable date put the launch at risk.

The $2,500 basic build is everything shown in the process diagram: a custom-coded landing page (no template), a content management system so you can edit it yourself, hosting, a basic email flow, one primary call to action (booking, lead capture, contact, email signup, or a simple shopping cart), search and AI-search optimization, responsive design, and two weeks of post-launch support. More custom builds are scoped and quoted separately.

Custom-coded. Every site is built for the brief in front of me, not skinned from a template library. The demo builds on the homepage exist to prove that “custom” is not a marketing word here. Each one is a different visual language: coaching, local service, SaaS, and product sales.

Yes. Every Bluerun build ships with a content management system so you can keep your own content current, things like your headlines, descriptions, pricing, and calls to action, without writing code or paying a developer for small updates. The design and structure stay protected so your site keeps looking professionally built as you make changes. The launch walkthrough shows you how to manage it. No lock-in, no monthly platform fee from me.

Yes. Every build is fully responsive, so it adapts cleanly to phones, tablets, and desktops. Most of your visitors will arrive on a phone, and the site is designed and tested to look right and work well on that screen. Performance is tuned too: fast-loading, lightweight, and cached close to your visitors.

A lot of what makes a site work well is invisible. Every Bluerun build ships ready to be found in search, ready to look right when shared on social media, ready to be read by AI assistants, and built to be fast and accessible on every device. These are the things most builders skip because no one sees them. Every build is checked against a full technical site audit before launch, your assurance the foundation is sound, not just the surface.

The basic build is one landing page with one primary call to action. It is not a multi-page site, not a multi-step funnel, not a long email sequence, not branding from scratch, not photography, and not legal copy. Any of these can be added and quoted separately. The 96-hour promise is protected by keeping the basic build focused.

Some clients arrive with a logo and brand assets ready to go. Others have nothing yet. If you need branding, it's available as a separate option, the Brand Blueprint, which delivers the assets the build needs as inputs. Whether you need it is decided on the discovery call, and if it applies, it's written into your contract before we start.

The basic build includes one review round covering visual design, copy, and layout. Additional rounds can be added for a flat fee, but the discipline of a single review is part of what protects the 96-hour timeline. When the brief is tight, most clients find one round is enough.

Two payments, split evenly. The first 50% is due on signing the contract. The remaining 50% is due at launch, when your site goes live and the project is handed over to you. Everything you need, including whether branding or any extras apply, is settled on the discovery call and written into the contract before any work begins. No surprise line items.

Newpreneurs: people building after a layoff, returning from retirement with a new offer, or turning a long career's expertise into something of their own. Solo consultants, local service businesses, independent studios, and early product founders. The demo builds on the homepage represent four common models: coaching, local service, SaaS, and product sales.

That's what the discovery call is for. If your project needs a multi-page site, a funnel, branding from scratch, or a longer timeline, I'll tell you on the call. I'll either scope it as a larger engagement, point you to the right Bluerun option, or refer you to a specialist partner. The build stays focused because not every project should be forced into 96 hours.